Arrow named strategic global distributor for Dell EMC
by Stuart Wilson, Monday 27 February 2017
VAD outfit Arrow Electronics has been named to the list of key global distribution partners for Dell EMC’s new integrated partner programme. “The Dell EMC program offers Arrow’s global IT reseller ecosystem great opportunities to deliver enhanced customer value and increased profitability,” said Sean Kerins, president of Arrow’s global enterprise computing solutions business. “Arrow is proud to collaborate with Dell EMC on this new channel programme, which combines the best of the legacy Dell and EMC partner programmes.”
The new and integrated Dell EMC partner program was built on channel partner feedback and embodies core tenets of simplicity, predictability and profitability, according to the company. It includes a distribution-specific track with comprehensive benefits and will aim to provide Arrow’s global ecosystem of VARs, MSPs and system integrators with generous rebates focused on profitable behaviours; one partner portal with single sign-on and one-deal registration; simplified training; market-aligned targets and much more.
Jim DeFoe, senior VP global distribution at Dell EMC, said: “Distribution is key to helping our partners deliver for their customers. Arrow Electronics has been a strong partner to both Dell and EMC for several years. As we launch the newly combined Dell EMC partner programme, we look forward to expanding this collaboration and maximising the value of distribution for our joint partners.”