April 28, 2017

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XTOUCH recognises Redington’s role

by Stuart Wilson, Sunday 19 February 2017

Ashish Bharti, president at Redington Gulf
Ashish Bharti, president at Redington Gulf

Consumer electronics brand XTOUCH has named Middle East and Africa distribution giant Redington as its best strategic partner of the year for 2016. XTOUCH recognised Redington for its outstanding contribution it has made towards the growth of XTOUCH brand in the region. Since 2013, the two companies have been working closely to build XTOUCH’s brand in the smartphone market and increase market share.

Jack Lee, president at XTOUCH, said: “We have been working hand in glove [with Redington] since the beginning. We are engaged with each other in developing products that are suitable to the requirements of consumers in the region. Our association goes beyond supply chain management to developing strategies for positioning our products, rationalising price points and even creating go-to-market campaigns that provide the most cost-effective products to the consumers in the market.”

Lee added: “We cherish this partnership and are extremely happy to recognise Redington for its efforts and hard work in creating a regional. Today, XTOUCH has carved out a niche for itself and is on a path to increase its market share and footprint across the region. Despite the tough competition in the market, we have managed to grow quarter-on-quarter and take 5% market share for the smartphone market in the UAE.”

Ashish Bharti, president at Redington Gulf, added: “What started as a modest partnership a few years ago, has blossomed into a key strategic association, benefiting our mutual customer base. We are grateful to be recognised as the Best Strategic Partner of the Year. This award is testament to our excellence in channel management and deep understanding of the market. We look forward to continuing the collaboration with XTOUCH and setting new milestones of success.”

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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