ActiveJet eyes international expansion
by Stuart Wilson, Sunday 19 February 2017
Supplies and accessories brand ActiveJet will use DISTREE EMEA as a platform for further international channel expansion. ActiveJet, a brand operated by Polish distribution giant Action, focuses on three product categories: imaging and printing supplies, energy products and accessories.
Rafał Ornowski, brand director at ActiveJet, said: “We are a leading brand in Central and Eastern Europe. ActiveJet products are now available in almost all European countries. Our packaging concepr is created by European designers, is multilingual and ready to sell across Europe. Our global website www.activejet.com shows our concept of being a true international brand.”
ActiveJet claims to offer high margin opportunities coupled with European brand registration and certification associated with a quality brand.
Ornowski added: “We deliver ActiveJet goods to Europe and to other countries outside Europe directly from our modern logistics centre located in Zamienie, Poland. Our main goal at DISTREE EMEA 2017 is to find new reliable business partners. We want to promote the brand and communicate our new business strategy.”
“Each country is specific and you need to focus on each market separately if you want to build a high brand position. We closely cooperate with our foreign partners working together on market research and creating overall marketing strategy,” he added.
ActiveJet is now ready to focus on export markets and international cooperation. During the last year ActiveJet has started a successful cooperation with a major German retailer, highlighting the brand’s ability to build sales channels in major markets.
“Every year people increasingly look for high quality [products] and the best brands. ActiveJet always aims to reach customers’ expectations. ActiveJet is looking for new business opportunities that bring benefits for both sides,” Ornowski concluded.
Distributors and channel partners confirmed to attend DISTREE EMEA can pre-schedule one-on-one meetings with ActiveJet at this year’s event.