August 24, 2017

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Mitsumi adds HP supplies rights in Middle East

by Stuart Wilson, Wednesday 15 February 2017

Mitesh Shah, managing director at Mitsumi Distribution
Mitesh Shah, managing director at Mitsumi Distribution

Mitsumi Distribution, a major IT, consumer electronics and telecoms distributor in the Middle East and Africa, has been appointed by HP Middle East as an authorised HP supplies distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of 6 years. This agreement further extends Mitsumi’s East African distribution rights to also include the UAE, Oman, Bahrain and Yemen.

As an authorised distributor, Mitsumi will distribute HP supplies entire range of products in the Middle East and will further strengthen HP’s channel ecosystem. Mitsumi claims that it can expand HP’s customer base, provide better service inventory and delivery, plus training and support to resellers in these markets.

Mikhail Voronov, PPS supplies distribution business manager Africa at HP, said: “Innovation at HP is not just about products, but about processes. With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers. We look forward to a more successful partnership with Mitsumi.”

Mitesh Shah, managing director at Mitsumi Distribution, said: “HP and Mitsumi have always had a strong partnership; expanding our rights not only reflects the vendors’ but also the markets (resellers and stakeholders) confidence and trust in Mitsumi. We will continue to work with HP to realise their business objective; ensuring every option is available to our resellers and customers.”

Mitsumi distributes a wide range of products covering PCs, notebooks, mobility, data centre, storage, hardware, services, and telecoms products from various well-known vendors. Mitsumi operates in 10 Middle East and African countries including UAE, Algeria, Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Nigeria, Ghana and Cameroon.

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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