ttec to showcase expanded portfolio
by Stuart Wilson, Monday 13 February 2017
Turkish accessories brand ttec will showcase an expanded product range to distributors at this month’s DISTREE EMEA event in Monaco. In the fast-moving mobile accessories market, DISTREE EMEA has become a powerful platform for brands looking to sign new distributors and accelerate their international channel development. Tesan Iletsim, the company behind the ttec brand will hold pre-scheduled one-on-one meetings with distributors throughout DISTREE EMEA 2017.
Salih Erdoğan, vice general manager at Tesan Iletsim, said: “As the leading technology brand in Turkey’s mobile accessory market, we are excited to expand our success abroad. We believe DISTREE EMEA will be a bridge for us to achieve our vision. We are going to display our latest mobile accessories in Monaco. Compared to previous years, we have many more new models to introduce.”
Ttec’s portfolio spans six product categories: power; charge; protection and style; protection; music and voice, and utility. The brand’s new ttec AlumiCable charge and data cables and AlumiSlim mobile chargers are desigtned to match iPhones with metallic colours and chic designs. New protective cases such as ttec Evoque, which offers anti-shock protection and integrated kickstand for hands-free use, will also draw attention, according to ttec.
Erdoğan added: “This year we are also going to display one very special product with special design called ttec ChargeWallet, which is a genuine leather wallet with built-in mobile charger and charge cable.”
ttec has grown its export business by 50% in the last 12 months, with its products now available in more than 15 countries through various channels including technology retail channels, mobile shops, music and book stores, plus news stands. The brand is now looking to further develop its channel reach across Europe and North Africa.
“We cover whole product categories and have more than 20 years of mobile accessory experience within ttec,” Erdoğan added. “Our company Tesan is a distributor, so we also know the distributor point of view and can speak the same language as our distributors. We are not looking for distributors, we want them to be our long term partners.”
We always try to offer reasonable margins and focus on a win-win strategy because we see our distributors as our long term partners. We always try to use our marketing budget effectively for the channel and end user communications in consultation with our partners,” Erdoğan concluded.
Distributors and channel partners confirmed to attend DISTREE EMEA can pre-schedule one-on-one meetings with ttec at this year’s event.