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Panasonic Toughbook appoints European partner manager

by Stuart Wilson, Monday 16 January 2017

Panasonic Toughbook has appointed Sylvaine Smith as its head of partner management for Europe to further expand its share of the rugged notebook, tablet and handheld markets with industry solution-focused partnerships. Panasonic claims to hold 66% share of European revenues for rugged notebooks and convertibles, and 59% revenue share for rugged tablets, meaning the Panasonic Toughbook and Toughpad range sold more devices across Europe than the rest of the rugged notebook and tablet competition combined.

Smith, who has 20 years’ experience in enterprise mobility partner sales, including a stint as industry solutions director for Zebra Motorola, will drive market expansion by focusing on bringing together an exclusive group of existing and new resellers, system integrators and ISVs to offer business customers complete technology solutions for their mobile workforces.

Smith said: “Customers value the range of specialist applications, management, security and connectivity solutions that Panasonic and its partners can offer mobile workforces with our Toughbook rugged notebooks and Toughpad rugged tablets. This solutions’ focus has helped us become the European market leader in each category and Panasonic has now set its sights on Europe’s rugged handheld market.”

“In the past 12 months, our revenues in this sector have grown 55% and almost a third of the product range is now dedicated to this market. Our focus is to work with a range of specialist partners to create new business solutions for our devices across a range of vertical industries, such as retail, logistics, manufacturing and the public sector,” Smith added.

Panasonic’s Engage channel programme, with more than 1,000 partners across Europe and 30 registered ISVs, is being enhanced with certified ISV partner status. Certified ISVs will offer solutions that have been designed, tested and pre-approved by Panasonic engineers for use with their devices.

Certified ISVs are being recruited to offer end-to-end solutions across all vertical industry sectors. The first three ISVs to achieve Certified Status are: SOTI, the enterprise mobility management (EMM) solutions provider; NetMotion with its mobile performance management software designed to accelerate, optimise, and secure all traffic to mobile devices across any network, application or operating system; and FusionPipe, specialising in convenient and secure authentication solutions.

Established in 2011, Panasonic’s Engage channel programme has helped to drive 77% of Panasonic’s European Toughbook and Toughpad revenue through the channel in the past year. The programme offers channel partners access to MDF, co-branded marketing campaigns, qualified leads, preferential pricing for registering deals, discounted demonstration units, regular communications and a comprehensive e-learning training programme for partner certification.

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June, 2021

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