Monster and Brightstar sign global deal
by Stuart Wilson, Thursday 5 January 2017
Headphone and speakers brand Monster has announced a partnership with Brightstar. The deal will see Brightstar become a worldwide purveyor of Monster’s line of audio products and mobile accessories. The collaboration will create a powerful new worldwide network for bringing the highest performance audio and power products to end-user consumers across 55 countries on six continents.
Monster and Brightstar are combining their strengths to bring even greater audio experiences with Monster’s latest audio creations to even more retailers and consumers worldwide. As part of the collaboration, Monster will design and engineer a new line of digital and Bluetooth headphones that are designed especially for Brightstar and its channels and customers.
Noel Lee, head Monster, noted: “We are excited to have Brightstar as a partner for our new state-of-the-art audio products that enables us to extend our global channel footprint into new and exciting channels. Monster will be the focus of Brightstar’s expansion into high-performance audio products, especially for the mobile channel.”
“Through Brightstar’s reputation of supply chain excellence, Monster will be able to offer more products and services for the benefit of retailers worldwide. Selected high-quality retailers can now sell Monster, enhancing both our reputation and that of Brightstar’s retailers,” he added.
Andy Zeinfeld, Brightstar’s president of global channel development and sales, added: “With accessories becoming an essential part of everyday mobile life, our agreement reflects when and where consumers are buying, enabling us to satisfy consumers’ appetite for an enhanced audio experience. We want people to know that our customers are the place to shop for Monster products.”
Zeinfeld continued: “Monster has designed an innovative way to promote the right customer experience with its displays and promotions and by training sales teams on what makes Monster the best in the industry. We are proud to be able to offer Monster’s high-performance products to our best retailers and customers in all of the countries in which we do business. It’s truly a win, win, win, win, for Brightstar, Monster, our retailers, and our end-user consumers.”