June 26, 2017

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HOME REGIONS Middle East › Canon honours Emax, Carrefour, Media Square and Extra

Canon honours Emax, Carrefour, Media Square and Extra

by Stuart Wilson, Monday 14 November 2016

Hendrik Verbrugghe, Canon
Hendrik Verbrugghe, marketing director, Canon Middle East and Canon Central & North Africa

Canon Middle East, a leader in imaging solutions, reinforced its commitment to channel partners at its latest regional awards. The awards formed part of a two-day ‘Imaging Inspired’ event that saw 170 decision makers from Canon’s tier one and tier two channel partners from across the Middle East region gather together. In the Middle East region, Emax UAE bagged the Canon Middle East performance award for 2016 in the DSLR and lens category, considered a prime business area for Canon.

Carrefour UAE picked up the Canon Middle East performance award for 2016 in the compact cameras and Selphy section. Media Square from Lebanon won the award for pro-imaging segment while Extra in Saudi Arabia won the award for inkjet printers.

Canon also recognised retailers for innovative selling practices across the Middle East region. Sharaf DG at Times Square in UAE and Sharaf DG in Bahrain won the Canon Middle East customer experience and display 2016 award. The Lulu chain of Supermarkets won the Canon Middle East innovative selling concepts 2016 award across their outlets in UAE, KSA, Oman and Qatar.

“When it comes to technology, performance and range, Canon is an undoubted leader in the imaging and business solutions category,” said Hendrik Verbrugghe, marketing director, Canon Middle East and Canon Central & North Africa. “While this success is dependent on a variety of factors, one element that remains of paramount importance is our ongoing commitment service to both our end users, through the development of channel partners and dealers across the Middle East, as well as our service to those retail partners.”

“Our channel partners are invaluable in fuelling our growth across the region and through events such as Imaging Inspired, Canon’s robust channel support, incentives and marketing programmes, we are creating ever-more rewarding relationships which, in turn, result in great end user experiences at every stage,” added Verbrugghe.

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