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TP-Link launches SMB partner programme in MEA

by Stuart Wilson, Wednesday 9 November 2016

Networking vendor TP-Link has unveiled an SMB partner programme for the Middle East and Africa (MEA) region. The launch event, which was held in Dubai, saw more than 60 systems integrators (SIs) from the UAE market attend, where TP-Link outlined its go-to-market strategy and R&D priorities. TP-Link claims that the launch of the SMB partner programme paves the way for the company to recruit and develop a select number of SI partners who will resell its SMB products and solutions in the region.

TP-Link plans to work closely with its distributors to identify and on-board the right partners for the SMB business across the region. SMB channel partners will be classified in three tiers: authorised, silver and gold.

Lucas Jiang, general manager, TP-Link Middle East and Africa (MEA), said: “We are delighted to have finally unveiled a partner programme that will support the development of our SMB business in MEA. We are hoping to replicate the success that TP-Link has enjoyed in the SOHO space.”

TP-Link is offering two certification programmes for sales, pre-sales and technical people. The sales and pre-sales training will see partners that get through the programme and pass an online exam get certified as a TP-Link Network Associate (TPNA). On the technical front, partners that take their employees through the technical training initiative and pass the online exam will be recognised as a certified TP-Link Network Professional (TPNP).

Jiang explained: “We are looking for partners that are not doing business with us. We have already created a dedicated partner portal, where interested partners can register to start the process. In addition, all the course materials to help partners prepare for the TPNA and TPNP certifications are already available online.”

The initial focus of the SMB programme will be in the GCC, before extending the initiative to other countries in the broader MEA market.

“We are upbeat the programme will offer the much needed support for our SIs to grow their share of business with our solutions in the SMB segment,” Jiang added.

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in May 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.

www.smbchannels-me.com

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