Connected appliance shipments to soar
by Stuart Wilson, Wednesday 2 November 2016
The numbercrunchers at Juniper Research reckon that connected home appliance shipments will hit 202 million globally per annum by 2021, rising from just 17 million in 2016. Juniper claims that with the additional cost of including basic connectivity now less than US$10, hardware manufacturers will increasingly introduce the functionality into many mass market as well as high-end items including fridges, ovens and washing machines.
The new research found that many smart appliance vendors are focusing on making the fridge the hub of the ‘smart kitchen’. While the concept itself is not new, the research claimed that a combination of lower connectivity costs and greater consumer affinity with smart home applications meant that there was now a far greater likelihood of significant household adoption.
The research also claimed that consumer migration to e-commerce had laid the ground for more sophisticated commerce applications in the space, with the fridge becoming a mechanism for ordering as well as storing food.
Juniper research author Sam Barker commented: “While we have seen a number of false starts within the connected appliance ecosystem, the additional functionality of new, mid-range units creates a more attractive value proposition for households.”
Juniper has ranked the current industry leaders considering factors including range of products, brand strength, range of functionality in their appliances, future business prospects and partnerships in the industry.
Juniper’s manufacturer rankings placed Samsung in top spot, with GE Appliances in second and LG in third. Rounding off the top five were Bosch in fourth spot and Electrolux in fifth.
Korean manufacturer Samsung scores highly in innovation, range of functionality and brand strength, with the Family Hub fridge demonstrating promising prospects for the online grocery market, according to Juniper. Whilst other manufacturers, such as GE and LG, also boast high scores in the rankings, Samsung’s partnerships with Mastercard and other e-commerce partners has set them apart from their competitors.