April 30, 2017

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Actxa named partner for Singapore fitness programme

by Stuart Wilson, Monday 31 October 2016

Actxa Swift
Actxa Swift

Fitness wearables brand Actxa has been appointed as one of the official technology partners of the second National Steps Challenge (NSC) by the Singapore Health Promotion Board (HPB).

Fuelled by the nation’s positive response to the physical activity initiative last year, the fitness wearables company has launched three new step tracker models alongside an easy trade-up programme, to help Singapore step up and out for NSC Season 2.

Actxa’s fitness wearables will also be showcased to the region’s leading consumer technology retailers and distributors at this week’s DISTREE APAC channel event in Singapore.

Launched by HPB on 1st October 2016, NSC brings more fun and prizes in motivating the nation to step up and move about every day, anytime and anywhere. Making a welcome return from last year is the popular steps-for-rewards system, where all NSC participants will be rewarded for leading active lifestyles – the more steps taken each day, the more points earned to redeem rewards as well as lucky draw chances.

The smart gadget used for this fun physical activity programme is the steps tracker, a pedometer-based fitness buddy designed to motivate even more Singaporeans to lead active lifestyles. A firm advocate of spurring a nation of physically active people, Actxa came on board last year to supply the wearable technology, and 2015 saw HPB handing out over 156,000 pieces of the specially produced Actxa Stride, which can still be used for the second season of NSC.

In addition, Actxa has produced three enhanced step tracker models: Stride+, as well as the Swift and Swift+, which NSC Season 2 participants can choose to use if they are not using any of the three official trackers, including the Actxa Stride, that HPB issues. These additional models are available for trade-ups or direct purchase this year.

“Actxa is very proud to be a Singaporean company supporting a nationwide initiative that encourages fellow Singaporeans to be active. In support of NSC, we are excited to launch a series of promotions that aim to put our fitness and activity trackers into the hands of everyone, inspiring them to lead active and healthier lives,” said Joel Chin, CEO of Actxa.

Axtro is the distributor for Actxa devices in Singapore and will be exhibiting the vendor’s portfolio during DISTREE APAC 2016, which takes place from 2nd to 4th November.

DISTREE APAC 2016

Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 2-4th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2016 should contact events@channelemea.com quoting code DAP16.

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