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Mirakl marketplace selected by Elkjøp

by Stuart Wilson, Thursday 6 October 2016

Mirakl, a global marketplace solutions provider, will provide Elkjøp Nordic, part of Dixons Carphone and the largest consumer electronic retailer in the Nordics, with its B2B SaaS marketplace platform. The new deal will see Elkjøp, which has 400 stores in four countries and 10,000 employees, grow its online offering with a new marketplace that will keep customers excited about its brand through experimentation with new product lines and promotions. Elkjøp has sales of €2.7 billion (US$3.02 billion), €600m (US$671m) of which are through its existing online channels.

In addition, Mirakl claims that the marketplace will give the retailer a risk free way to rapidly diversify the product categories it offers to customers, allowing Elkjøp to attract new customers and enter previously unexplored markets.

Filip Elverhøy, digital director at Elkjøp said: “We want to deliver the most diverse and engaging experience that we can for our customers. Developing our own marketplace allows us to bring many more products to market, extremely quickly, without the overhead of stocking those goods directly, or the protracted timelines of introducing them into our supply chain. Lower overheads mean we can offer goods extremely quickly and at a very competitive price point.”

The Mirakl marketplace platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.

Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. This can keep customers excited about a brand and generate repeat business, according to Mirakl.

Eric Chemouny, senior VP for EMEA at Mirakl, said: “Elkjøp is an extremely popular brand name in consumer electronics and the largest in the Nordics. We are proud to have been selected to deliver this new marketplace, and look forward to playing a key part in the continued online growth of its brands across the Nordic region.”

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