November 24, 2020

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OKI unveils new portfolio of colour printers

by Stuart Wilson, Thursday 6 October 2016

OKI Europe has launched a new range of colour printers and multifunction printers (MFPs). The range is set to transform the way printers are used within businesses of every size – from home and small offices to large enterprises – according to the vendor. “The new portfolio is designed to change perceptions of what a printer can do for businesses and organisations. We are encouraging customers to take a fresh look at the potential of these affordable devices to help them build their brand, save time and money and enhance productivity,” said Tetsuya Kuri, EMEA VP marketing at OKI Europe.

“They can also help develop a streamlined and secure document workflow and management, enabling them to enjoy the benefits of a digital organisation,” he added.

The new models aim to put professional quality colour printing within reach of every business, enabling them to print all required business materials in-house and on demand. OKI claims that this will save money, time and storage space and enable businesses to achieve a faster response to market changes.

The launch expands OKI’s smart printer range, extending smart printing and document management and control to the desktop. All devices in the new range include new features to improve connectivity and Gigabit Ethernet to enable the fast transfer of large colour files across a network. The C542 and MC573 are compatible with AirPrint by Apple and all devices are Google Cloud Print 2.0 ready for mobile printing.

“This launch marks a major renewal of our colour product range, opening up new market possibilities but also strengthening our core market provision,” said Kuri. “It makes big business capability available to every size of organisation and adds even more functionality as standard across the range to improve connectivity, security and ease of use.”

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