August 20, 2019

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Mimecast announces Middle East expansion

by Stuart Wilson, Monday 3 October 2016

NASDAQ-quoted e-mail and data security company Mimecast has announced Middle East expansion plans. Mimecast has appointed two security-focused distributors to accelerate its growth and enhance customer experience in the region. This expansion is in response to the company’s growing business, robust customer base and strong demand for its cloud security solutions in the Middle East.

Brandon Bekker, managing director at Mimecast MEA, said: “Over the last few years, Mimecast has seen a significant revenue growth and a strong demand for our cloud security solutions in the Middle East. Hence, expanding our operations made perfect strategic sense as we already have a robust customer base in the region. We are pleased to launch our new office in Dubai, which will act as our regional hub and help us scale up our operations and strengthen our ties with our existing customers and partners by offering them high-quality technical support and consulting services locally.”

Through its security, archiving and continuity cloud services, Mimecast delivers e-mail risk management in one fully-integrated service. Mimecast reduces the risk, complexity and cost traditionally associated with protecting e-mail. Its services protect e-mail for millions of users worldwide against targeted attacks, data leaks, malware and spam. The company is planning to invest in training programmes for channel partners to enable them to sell and implement Mimecast’s products better.

“A key part of our growth strategy in the Middle East is partner recruitment. We have recently appointed two established security-focused distributors to drive our Middle East business through their strong channel network. We are looking forward to sharing the long term rewards of our channel programme with our partners who are looking to build a long term, sustainable, profitable business on cloud services,” Bekker added.

Mimecast’s channel programme aims to develop trusted, profitable partnerships that deliver business growth for partners and the support to build long term recurring revenue streams with high margin opportunities. Mimecast also supports partners with educational tools, sales enablement training and marketing support.

“Customer experience is incredibly important to Mimecast and we support our customers and channel partners in a number of ways. Using a follow-the-sun model, Mimecast offers customer 24/7 support on a multitude of platforms. Dedicated customer management teams in the region will ensure that customers receive free product education, technical and account support and are measured with regular customer surveys against a customer experience index score target,” Bekker concluded.

The Dubai office will help Mimecast strengthen its regional presence and act as a support services hub for its Middle East operations.

CE ANALYSIS: Who are the two distributors that Mimecast has appointed? Yes, that’s exactly what we’re thinking too. We have asked for the names and will add them into the story as soon as we receive them.

UPDATE: One of the two distributors appointed is Bulwark Technologies. The second distributor is apparently an acquisition target for a third party. We think the second distributor could be Progress Distribution and the potential acquirer could be none other than fast-growing EMEA super-VAD Nuvias. Not confirmed yet, but we will keep digging.

UPDATE 2: The second distributor is Nuvias, according to Mimecast. We still think there is some mileage in Progress Distribution being a potential acquisition target for Nuvias. Watch this space.

UPDATE 3: This statement just arrived from Paul Eccleston, CEO of Nuvias: “We never comment on rumours of acquisitions.”

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