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SSD adoption in PCs climbs in Western Europe

by Stuart Wilson, Tuesday 13 September 2016

The adoption rate of solid-state drives (SSDs) in notebooks and desktops is steadily rising, according to latest data published by CONTEXT, the European IT market research company. In total, 27% of notebook volumes sold through Western Europe’s largest distributors in the second quarter of 2016 featured SSDs, compared to 19% in the same quarter a year ago. SSD share in desktop volume sales rose to 16% in the second quarter of 2016 from 6% a year earlier.

“The falling price of solid-state drives is the main reason for the recent growth”, said Marie-Christine Pygott, senior analyst at CONTEXT. “The average distributor sell price for 256GB client SSDs, for example, dropped by 25% year-on-year in the second quarter of 2016, to €83 (US$93.1). The increasing affordability of SSD storage is expected to continue to drive HDD replacements in the quarters to come.”

There is significant variation in adoption rates by country within Western Europe. In Sweden, some 64% of notebooks sold through distribution in the second quarter were equipped with SSDs – the highest rate in the region. In contrast, just 16% of notebooks sold through distribution in France and Portugal featured SSDs in the same period, and only 12% were equipped with SSDs in Spain.

In the desktop market, the highest penetration of SSDs was in Switzerland with 32% of units sold through distribution featuring the technology. In contrast, only 7% of desktops sold through distribution in France and Portugal featured SSDs, and just 5% in Spain, according to CONTEXT’s research.

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