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Western European reseller channel eyes security opportunity

by Stuart Wilson, Monday 15 August 2016

The Western European IT channel is gearing up to ride a wave of new demand for security products as customers rush to adopt mobile and cloud services to support their businesses, according to the latest ChannelWatch survey from CONTEXT. Over 2,000 IT resellers in the UK, France, Germany, Italy, Spain and Portugal were surveyed at the beginning of 2016 for the report. In terms of growth prospects for the year, security was the number one rated category.

Security came in just ahead of mobility, cloud computing, software-as-a-service and Infrastructure-as-a-service in terms of growth potential.

“We’re seeing the tangible effects of the growing interest in cloud and mobility services that’s been predicted for so long,” said CONTEXT co-founder and CEO Jeremy Davies. “As actual cloud implementation grows, security is a huge concern and that is reflected in the demand resellers are experiencing today.”

The CONTEXT ChannelWatch survey revealed that only 24% of resellers surveyed said they had sold cloud security services over the period covered by the study.

CONTEXT claims that cloud services and mobility represent an enormous opportunity for Western European IT resellers, enabling more agile and productive ways of operating and running IT departments, and without the right security tools, organisations find threats from nation state hackers, financially motivated cybercriminals and hacktivists overwhelming.

For those business-focused resellers that had sold cloud services over the past three months, back-up (65%) and storage (49%) were the most popular categories, according to CONTEXT.

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