Sophos announces new MEA partner programme
by Stuart Wilson, Monday 18 July 2016
Network and endpoint security outfit Sophos has announced a new partner programme for resellers in the Middle East and Africa (MEA), to help channel partners achieve their growth objectives with competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification and other programmes.
The core objective of the Sophos partner programme is to equip partners with resources and training that enable them to sell, market, distribute and implement the company’s cloud, network, server and enduser protection solutions to organisations of all sizes.
Partners are now able to manage all Sophos solutions for every customer through a centralised management platform, Sophos Central. Within Sophos Central is ‚Sophos Central – Partner‘, a dashboard that allows partners to distribute licences, add new customers on demand, cross-sell and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activity. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.
The ’Sophos Central - Partner’ dashboard integrates with professional service automation (PSA) software, and partners’ can tie-in and customise remote monitoring and management (RMM) software from leading vendors to deploy and update Sophos agents locally.
“We realise there is tremendous diversity when it comes to selling approaches adopted by our security partners in MEA. We have developed our MEA partner programme with feedback from our distributors and resellers and this collaboration has resulted in the introduction of a four-level partner programme that reflects our deep commitment towards partner engagement and their growth,“ said Harish Chib, VP MEA at Sophos.
“Sophos is the most channel and partner-focused IT security company in the world and sells exclusively through its channel of more than 20,000 resellers worldwide and is dedicated to the growth and success of partners. As part of the new programme and Sophos’ ‚channel first, channel only‘ business strategy, the company offers partners sales consulting training and certification, co-branded marketing assets, 24x7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners,” he added.
The new partner program consists of four levels - authorised entry level, silver, gold and platinum - based on sales performance. Each level higher represents an increase in commitment to selling Sophos products and value delivered to customers.
New SMB Channels event
SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.