June 18, 2021

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Yi Technology enters Europe with Lion Mobile

by Stuart Wilson, Thursday 30 June 2016

Yi Technology, a Xiaomi-backed company, and one of China’s largest producers of intelligent cameras is officially entering the European market in cooperation with IT distributor Lion Mobile. Lion Mobile will aim to improve the availability of Yi Technology products across Europe. Lion Mobile will provide professional support and authorised services for Yi products.

"We are very happy to stand together with the biggest Chinese camera producer and I’m certain that European customers will gain access to products that have no competition on the market. We’ll also offer full customer support, authorised centres in several countries of Central & Eastern Europe and all products will be localised in local languages," said Jiri Opletal, general manager at Lion Mobile.

Yi Technology is positioned as a camera sub-brand of Xiaomi and has more than 3.5 million users of its products worldwide already. Yi’s flagship product in Europe will be its Yi 4k action camera, which offers fantastic quality picture in 4K resolution and even slow motion with 240 FPS.

Lion will also promote the Yi Car Dash camera - a product for drivers – and the Yi IP Camera, which secures homes and enables communication with other residents.

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June, 2021

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