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TechAccess unveils Unify SME initiative

by Stuart Wilson, Wednesday 15 June 2016

Middle East VAD outfit TechAccess has unveiled its Unify SME initiative and new promotion to partners. An update session in Dubai introduced partners to the new initiative and shared details on rebates and promotions. Partners were also updated on Unify’s channel programme, benefits and TechAccess’ value proposition. Feras Zeidan, Unify’s new VP for the Middle East & Africa, attended the event to thank partners for their continued support, and reinforced Unify’s commitment to enabling them with the solutions to help them grow their business.

The SME promotion is valid on Unify’s X3 and X5 Openscape UC bundles, and open to Unify partners in the GCC, Saudi Arabia, Pakistan, Afghanistan and Levant. Partners who achieve and exceed their targets, stand a chance to receive attractive rebates and marketing support.

Roshan Sequeira, product manager for networks at TechAccess, said: “Unify has an exceptional unified communications (UC) portfolio that caters to enterprises and SMBs, and they have recently stepped up their focus on the SMB segment in the region. TechAccess’ current promotion also targets the growing SMB segment, through which we offer enticing incentives, while continuing to support partners in selling a combination of the industry’s best UC bundles.”

“As a true value added distributor we strive to ensure that our vendors and partners grow and achieve their business objectives - these promotions offer partners encouragement to seek new business opportunities, benefit from attractive incentives, and grow their business,” Sequeira added.

Unify’s solutions allow organisations to unite multiple networks, devices and applications into an engaging, easy-to-use experience. The vendor recently expanded its partnership agreement with TechAccess to cover the wider GCC and Levant region. TechAccess now operates as Unify’s distribution partner across the GCC, Saudi Arabia, Levant, Pakistan, and Afghanistan.

Zeidan commented: “The Middle East & Africa are key growth markets, and Unify is delighted to be working with TechAccess to address the burgeoning SME segment in these regions. TechAccess has demonstrated exceptional commitment to Unify, and we have seen some very encouraging results thanks to their strong SME partner network, market reach and expertise.”

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.

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