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XYZprinting confirmed for DISTREE Russia 2016

by Stuart Wilson, Monday 13 June 2016

Tatiana Bodrova, sales executive at XYZprinting
Tatiana Bodrova, sales executive at XYZprinting

XYZprinting reckons that it is poised to break down the barriers of the 3D printing industry by creating easy-to-use devices that provide an outstanding user experience. Tatiana Bodrova, sales executive at XYZprinting, said: “XYZprinting is a fast growing profitable company in 3D printing solutions, and has become one of the world’s leading 3D printer brands. This year will be the first year that XYZprinting participates at DISTREE Russia.”

DISTREE Russia provides technology brands with access to the country’s most influential distributors, retailers and resellers. Each participating brand pre-schedules one-on-one meetings with the channel buyers and partners that meet their specific business development needs within the Russian market. DISTREE Russia 2016 takes place from June 22-24th in St. Petersburg, Russia.

“The rapid growth of 3D printing industry represents a key opportunity for retail and small businesses,” added Bodrova. “As the popularity and public awareness grows around 3D printing, it is expected that there will be major developments in the consumer market.”

“As one the biggest player in 3D printing industry, it’s in our interest to learn more about the Russian market. We have had this potential market on our radar for two years and this year we are ready to grow and eventually to dominate the 3D printing market. DISTREE Russia 2016 is a very good opportunity to showcase our brand and to meet the retailers and resellers in the IT channel,” she added.

XYZprinting has a wide range of 3D solutions for almost every user segments including beginners, advanced users, professionals, schools and SMEs. XYZprinting will showcase its popular and award winning 3D printer - da Vinci Junior.

“We will also showcase two interesting da Vinci printers from the regular range. Da Vinci 1.0 AiO was world’s very first 3D printer with an integrated scanner which allows you to replicate 3D objects in one machine. The other 3D printer is the da Vinci 2.0 Duo which has dual nozzles to print two different colours or plastic material at once,” explained Bodrova.

“For professional users, we will astound the audience with our Nobel 1.0, a stereo lithography 3D printer able to print the finest detail with very high precision and accuracy. This product is a best choice solution for the dentistry and jewelry industry. Besides 3D printers we will also showcase our 3D scanner and 3D pen,” she added.

Worldwide 3D printer shipments rose 52% year on year in the first half of 2015, reflecting ongoing demand among both consumers and businesses. XYZprinting took the top spot for the period as the largest 3D printer vendor worldwide, according to the company. The 3D printing market is expected to be worth US$20.2 billion per annum by 2019 according to research firm Canalys.

“We started officially in 2014 to build our business and network worldwide and focused in particular on Europe, which is still the most complex market with different economic development, international business law systems, social cultural and language barriers, which we need to deal with,” said Bodrova.

“Strong partnerships with distributors and channel partners are crucial and essential. XYZprinting invested effort, time and finance to support this business growth. The ambition is to dominate the market in each area and region - especially the consumer market,” she added.

“We support any reasonable request from our distributors and resellers. Truth be told, XYZprinting is not that wild or glamorous in throwing around marketing budgets. But we invest together wisely, so it depends on what value is created for both sides,” Bodrova explained.

XYZprinting is working with Russian distributors Marvel and MICS as it looks to build its brand position within the national market. XYZprinting now has more than 35 distribution partners across Europe.

“Customer satisfaction is essential to continually improve our services and products. And strong partnerships are one of the key components of growth,” concluded Bodrova.

Channel partners attending DISTREE Russia 2016 can pre-schedule one-on-one meetings with the XYZprinting team through their web account.

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