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HOME REGIONS Russia & CIS › Laut eyes Russian channel potential

Laut eyes Russian channel potential

by Stuart Wilson, Friday 3 June 2016

Apple accessories brand Laut is a confirmed exhibitor at this month’s DISTREE Russia, which takes place from 22-23rd June in St, Petersburg. The three-day channel event gives exhibitors the chance to hold pre-scheduled meetings with senior executives from top distributors, retailers and resellers operating in the continent.

Christian Morgenstern, CEO at Laut International, said: “DISTREE Russia provides an opportunity to meet potential partners. As a worldwide supplier of premium Apple accessories, Laut aims to share our brand story with multiple distributors and retailers from the consumer electronics as well as from the lifestyle industry as our brand fits with both technology and design aspects.”

Laut’s Apple-focused portfolio includes cases, protectors and power management products. The company has seen strong growth in the last 12 months, driven by portfolio expansion and increased retail presence worldwide. Laut continues to look for new partnership opportunities with Apple premium resellers (APRs) as well as other consumer technology retailers.

Morgenstern added: “We feel that Russia represents a growth opportunity for Laut. There is great untapped potential in the region. Our brand and products will guarantee good business opportunities for retailers and therefore, we look forward to fostering good relationship with the retail channels.”

Laut works closely with channel partners to understand their needs and pain points, as well as supporting them with sales tools and marketing metrics that will assist in enhancing their business opportunities, ultimately increasing overall wallet share, according to the company.

“Laut is a channel-centric brand and we consider our channel as part of our success. We are in the process of expanding our business in Russia and enhancing the customer experience. To make this happen, we have more growing channel partners associating themselves with Laut,” concluded Morgenstern.


Channel partners attending DISTREE Russia 2016 can pre-schedule one-on-one meetings with the Laut team through their web account.

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