June 18, 2019

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Nubia signs Ronaldo as brand ambassador

by Stuart Wilson, Monday 23 May 2016

Smartphone brand Nubia Technology, a business unit of ZTE, has signed global football star Cristiano Ronaldo as its brand ambassador. As part of his contract, Ronaldo will be involved in Nubia’s brand promotions and product endorsements as the company strives to enhance its international brand image. Nubia reckons that Ronaldo’s dedication, pursuit of excellence and vibrant personality perfectly aligns with Nubia’s ‘Be Yourself’ spirit.

Ronaldo posted his first message to fans from his brand new Nubia Z11 smartphone on Chinese social media platform Weibo. Within days, the Portuguese football player had attracted more than 300,000 followers and received an overwhelming amount of support.

Since investment firm Suning Rundong pumped US$290m in Nubia earlier this year, the brand has invested heavily into marketing with the goal to drive international brand exposure. The association with Suning Holdings has also given Nubia a strong link to Suning’s network of approximately 1,600 electronics stores in China.

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