Tecnoware ready for Russian expansion
by Stuart Wilson, Friday 20 May 2016
Power accessories and UPS vendor Tecnoware will showcase its portfolio to channel partners at next month’s DISTREE Russia 2016. The channel event provides the ultimate business development platform for brands looking to extend their channel reach in the vast Russian market. Riccardo Benedetti, managing director at Tecnoware, said: “During DISTREE Russia 2016, Tecnoware will meet existing and potential retailers and IT distributors to update them about new products and our new marketing strategy for 2016.”
“Tecnoware will introduce to channel partners its new high efficiency power supply unit for gaming PCs and workstations, new smart mobile adapter for smartphones, tablets and notebooks, plus new UPS for PCs, servers and networking. All the new product lines are high efficiency and guaranteed for five years,” he added.
Tecnoware boosted its sales through retailers and IT distributors by 20% in 2015. The company introduced a new marketing strategy based on product quality and also emphasised the high margins available to channel partners.
“Quality, design and promotion was and will be the key to future success for Tecnoware,” explained Benedetti. “We already have a solid presence in Italy, Spain and UK. Now we see the greatest opportunity for growth in France, Germany, Eastern Europe and beyond.”
Senior executives from the country’s top resellers and retailers are set to attend DISTREE Russia 2016. As a confirmed exhibitor, Tecnoware is able to research attending partners and pre-schedule one-on-one meetings with the companies most suited to their Russian business goals.
“We have a programme for our partners that provides free deliveries in Europe, plus the highest margins and incentives,” added Benedetti. “Each month Tecnoware does special offers on single products allowing partners to increase volumes without losing their margins.”
“Our approach with our partners is very simple and professional. All rules and programmes are clear and we share them with partners. Tecnoware is a company created and managed daily by real, loyal and professional people. Despite being in the market for 30 years we are a medium-sized company managed with passion and honesty. The main key to our success is to looking only for partners who, like us, have a long-term vision,” he concluded.
Channel partners attending DISTREE Russia 2016 can pre-schedule one-on-one meetings with the Tecnoware team through their web account.