Moshi to build channel reach at DISTREE Russia
by Stuart Wilson, Friday 20 May 2016
Accessories brand Moshi will use next month’s DISTREE Russia to increase its consumer reach through the country’s consumer electronics channels. Moshi is serious about product design and prides itself on creating high quality products at reasonable price points. During DISTREE Russia, which takes place from 22-23rd June in St. Petersburg, the Moshi team will get to meet face-to-face with senior executives from Russia’s leading retailers and e-tailers.
Andrew Rogers, business development manager at Moshi, said: “Moshi’s key goals for DISTREE Russia 2016 are to coordinate with our current partners as well as establish new relationships across the Russian CE market. Moshi designs consumer electronics (CE) accessories with a focus on Apple devices. We have more than 250 SKUs and cover a wide range of categories from cases, screen protection, cables, adapters, bags, batteries and audio products.”
Moshi’s channel development plans focus on Apple premium resellers (APRs), Apple authorised resellers (AARs), mass retailer and telecoms channels as routes to market for its CE accessories.
Rogers added: “Moshi designs and builds everything in-house, which ensures an innovative one-of-a-kind product. We stand behind our products and offer lifetime warranty on the majority of our offering.”
He continued: “Our channel marketing team creates a structured channel programme for each individual reseller to ensure a successful business relationship. Moshi offers favourable conditions for our retailers as well as an attractive margin structure.”
“Moshi has a team in place which handles channel marketing directly with the retail partner in order to cater programs to their salespeople or end-users’ needs. Some of these include in-store sales staff incentive programmes, POP displays and in-store execution,” explained Rogers.
Moshi has been active in the Russian market for the past couple of years. The brand has noticed a clear increase in its business in Russia during the past 6 to12 months, but Moshi still believes there is further untapped potential.
“Moshi likes to work closely with channel partners to ensure they are confident with our offering and that they are taking in the correct products that will move in their locations. Our goals in Russia in 2016 are to continue to increase our brand presence in the region,” Rogers concluded.