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Lulu and Ctroniq team up for Saudi Arabia promotion

by Stuart Wilson, Friday 29 April 2016

Mobile device brand Ctroniq will team up with hypermarket chain Lulu for a ‘Digital Week’ promotion in Saudi Arabia running at the end of April and beginning of May. Sumesh C. Mohan, central buyer at Lulu Saudi Arabia, said: “Lulu has become one of the leading hypermarkets chain in Saudi Arabia and has marked its growth trajectory year-on-year in the consumer electronics segment. We are pleased to continue our association with Ctroniq for the third consecutive year.”

The ‘Digital Week’ promotion will see Lulu showcase a wide range of Ctroniq products in its stores across the Kingdom. The promotion will span computing, mobility, accessories and smart devices. Lulu is confident that the Ctroniq products will once again prove a hit with Saudi consumers.

Mohan added: “We also want to congratulate Ctroniq on four successful years in Saudi Arabia, including its association with Lulu for the last three years. The brand achieved a leadership in position in 7” media tablets in 2015 in Saudi Arabia, according to research from GfK.”

Atheeq Ahmed, co-founder at Ctroniq and general manager at Headlinks, commented: “It has been a privilege to work with Lulu Saudi Arabia. We are pleased to have Lulu as our strategic hypermarket channel in Saudi Arabia. So far we have created promotions and offers that strike the right chord with Lulu’s customer base.”

The two companies work closely together to plan and execute promotions, concentrating on product mix, the impact of seasonality and prevailing market conditions.

Ahmed added: “We are optimistic about 2016 as we have customised and streamlined our product offering based on market conditions. Our products have been well accepted in the Saudi Arabian market by offering value for money but also providing excellent after-sales service and not compromising on the quality of products.”

Ctroniq is a Silver Sponsor at regional channel event DISTREE Middle East 2016, which takes place in Abu Dhabi on May 10th to 12th. Retailers and e-tailers attending DISTREE Middle East can request meetings with the Ctroniq team through their web account.

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