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Aptec adds Acronis rights in MEA

by Stuart Wilson, Monday 18 April 2016

Middle East and Africa distributor Aptec, which is part of Ingram Micro, has signed a distribution deal with Acronis, a global leader in hybrid cloud data protection solutions for physical, virtual, and cloud environments. With this agreement, Ingram Micro is now authorised to distribute Acronis to channel partners in United Arab Emirates, Oman, Kuwait, Bahrain, Qatar, Yemen, Egypt, Libya, Lebanon, Jordan, Iraq, Saudi Arabia, Pakistan, Afghanistan, Morocco, Algeria, Tunisia, and South Africa.

Due to the rising threat of data loss from security breaches, system failures, and man-made and natural disasters, many organisations are turning to cloud and hybrid cloud solutions to protect their sensitive information and critical workloads. Built on advanced cloud architecture, Acronis’ solutions are powered by AnyData Engine, a set of hybrid cloud data protection solutions that safeguard critical workloads and ensure business continuity and productivity across any cloud or hybrid environment.

Dr. Manooj P K, senior business unit manager at Aptec, said: “Exponential data growth is challenging IT organisations to maintain effective data protection, access and availability. Acronis offers affordable, easy-to-use solutions across physical, virtual, and cloud-based environments, supported by a tailor-made, comprehensive and competitive channel programme.”

“We are delighted to expand our relationship with Acronis across new regions, and create new opportunities for our channel partners to serve as trusted advisors and deliver innovative cloud solutions to their customers. Acronis is uniquely positioned to help the channel capitalise on market trends, and we are excited to further strengthen Aptec’s footprint with Acronis,” he added.

Guurprit Ahuja, director of Middle East and Africa at Acronis, stated: “I fully anticipate increased value for the Acronis partner community through this partnership with Aptec and I am excited to have our partners take this journey with us. Acronis has a world-class portfolio of hybrid data protection solutions and services based on our proven AnyData Engine.”

“Coupled with our industry leading channel incentives model that allows partners to earn more as they grow, we are providing Ingram Micro resellers everything they need to increase business, while keeping their customers protected,” Ahuja concluded.

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.


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January, 2021

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