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HOME REGIONS Middle East › Laut eyes Middle East retail channel growth

Laut eyes Middle East retail channel growth

by Stuart Wilson, Friday 8 April 2016

Apple accessories brand Laut plans to increase its Middle East retail channel reach in 2016. Laut is participating at DISTREE Middle East, the premier annual channel event for consumer technology brands. Christian Morgenstern, founder and CEO at Laut International, said: “We believe the entire Middle East represents a growth opportunity for Laut. Good products create good business opportunities for retailers in the Middle East.”

Laut offers a wide portfolio of fashionable products including Apple-focused accessories such as cases, protectors and power management products. The company continually evolves its product design and functionality to reflect changing consumer trends.

“As a worldwide supplier of premium Apple accessories to distributors and retailers, we aim to share our brand story with distributors and retailers involved in the region’s consumer electronics and lifestyle space at DISTREE Middle East,” added Morgenstern.

Laut provides its channel partners with extensive sales and marketing support designed to enhance their business opportunities, while simultaneously understanding their needs and pain points.

“We work closely with our partners to design marketing strategies that fit specific needs and territories,” continued Morgenstern. “We offer our promising customers marketing funds to help enhance their efforts to promote Laut products and branding.”

Laut has experienced exceptional growth in the last 12 months and has been encouraged by its progress to date in Middle East retail channels. As Laut looks to further expand its Middle East business, the company will expand its channel network in the region.

“Laut cares about building a strategic relationship with our partners to achieve common goals,” concluded Morgenstern.

Retailers and e-tailers attending DISTREE Middle East can request meetings with the Laut team through their web account.

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