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First for Africa launches as pan-African VAD

by Stuart Wilson, Friday 18 March 2016

Phoenix Distribution and First Distribution, both specialist distribution companies within the Epsidon Technology Holdings Group, have joined forces to form a new pan-African distributor, First for Africa. The combined business offers a pan-African footprint with offices in Lagos, addressing West Africa; Nairobi, addressing East Africa; and Johannesburg addressing Southern Africa and Indian Ocean Islands.

Brett Stevens, General Manager of First for Africa, said: "The ability to offer complete data centre solutions, backed by strong pre-sales support and local sales and technical skills, is key to building a sustainable partner ecosystem across Africa. Our intention is to draw on our group competencies and use local people and partnerships to build First for Africa in the future."

First Distribution is a premier distributor of tier one data centre brands with deep skills in server, storage and software technologies, while Phoenix Distribution brings extensive security and wireless networking competencies as well as people and offices across Africa.

Simon Campbell-Young, CEO of Phoenix Distribution, stated: "First for Africa will be serving the rest of Africa, while First for Phoenix and First Distribution will focus only on the South African market. In this way, we can provide even better service to our customers across the continent by concentrating on meeting region- and country-specific needs."

Vendors have been quick to align with First for Africa, with Avaya, EMC, Lenovo, Kaspersky, Huawei, Ruckus, Tintri, Trendnet, Veeam and Riverbed forming part of the brand basket the company will be taking to the African market, along with First for Clouds hosting and MSP services. These include brands like AWS, Microsoft, VMware, Zimbra, AirVM and Riverbed.

Debbie Abrahall, CEO of First Distribution, said: "By sharing our value-added services, best practices, ideas and opportunities, First for Africa will be able to offer better programmes and support to both our partners and vendors across the continent."

DISTREE Africa 2016 ( will take place on the 6-8th June in Nairobi, Kenya. The three-day channel event provides a powerful business development opportunity for vendors, brand owners and international distributors looking to manage, build or launch routes-to-market in some of Africa’s fastest growing technology markets. Channel EMEA is an official Media Partner for DISTREE Africa 2016.

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September, 2020

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