November 24, 2020

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Context appoints Keith Henry as SVP

by Stuart Wilson, Wednesday 16 March 2016

IT market research firm Context has appointed Keith Henry as its new senior vice president (SVP) for sales and marketing. In his new role Henry will head up Context’s sales and marketing activities and will join the company’s executive committee. Jeremy Davies, Context co-founder and CEO, said: “Keith brings a wealth of experience in today’s technology information business. We are looking forward to Keith joining our team, and building a customer-centric organisation to support our expansion both globally and into new research areas.”

Henry was previously at Outsell Inc, a global agency providing data, analytics and insights on the information industry, where he was SVP for global sales. Prior to that, he spent over 20 years at IDC, the global provider of market intelligence and advisory services for the business and consumer information technology market, leading sales and marketing across the EMEA region.

With his extensive field experience of strategic selling, Keith has a specialised awareness of how to guide and support client requirements for marketing intelligence, business planning, and tactical go-to-market solutions across organisational structures and geographies, according to Context.

Henry said: "I’m happy to be joining Context at an important point in the company’s life. The opportunity to grow the company significantly is there, and I am looking forward to heading the team that will make that happen while bringing improved services and geographical coverage to our customers and data partners around the world.”

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