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BenQ promotes Joybook series in Saudi Arabia

by Stuart Wilson, Thursday 29 May 2008

BenQ has been busy promoting its latest Joybook notebooks in Saudi Arabia. The vendor unveiled its latest models to dealers at a series of channel events across the Kingdom covering Riyadh, Jeddah and Al Khobar. In total, more than 400 BenQ partner executives turned up at the meetings to find out more about BenQ’s latest product offerings and business strategy.

The BenQ Joybook series offers a blend of contemporary design and cutting edge technology across all current models – Q41, A53, R45, X31 and the Joybook S32W – according to the vendor. BenQ claims that the new class of laptops offers enhanced design, functionality and convenience to consumers who travel frequently.

“The Saudi Market represents a substantial share of our total MEA sales and holds huge potential for us. Saudi has always been a strong base for us; we are currently ranked first in projectors, with over 30% market share,” said Manish Bakshi, general manager at BenQ Middle East.

’There is a strong demand for BenQ technology among different sectors across Saudi and to stay ahead we need to ensure that people selling the products are kept informed on the latest developments,” he added. “The dealer meet helps in spreading the company’s product reach and penetration thereby facilitating a smooth and uninterrupted distribution and supply chain arrangement.”

BenQ also paid tribute to the channel partners that had put in a particularly strong performance during the last year.

“The annual channel meet has turned out to be a perfect platform to ackowledge our distribution partners for their continued assistance in expanding our reach across desired market segments in Saudi,” explained Bakshi.

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