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AEG confirmed for DISTREE EMEA 2016

by Stuart Wilson, Wednesday 13 January 2016

AEG Power Solutions has confirmed its participation at DISTREE EMEA 2016, giving the company an opportunity to interact with leading technology distributors and channel partners from across the region. AEG Power Solutions is a global designer and provider of power electronic systems and solutions for all critical power supply needs. The company’s portfolio includes compact UPS, data and IT power solutions.

Karim Laskri, senior sales manager CIS, Middle East and Africa (MEA) at AEG Power Solutions, said: “We’re attending DISTREE EMEA as part of our plans to extend our presence in Central & Eastern Europe, CIS and MEA regions. We have already seen business success in the DACH region and Western Europe, but our growth expectations mean the time is right to find more partners in high potential countries.”

AEG will showcase its new UPS products and surge protectors at DISTREE EMEA. Target countries for channel expansion for AEG include Russia, Kazakhstan, Poland, and Spain as well as the Benelux region. AEG put in a solid business performance in 2015.

Laskri explained: “Even with the situation in the Russia & CIS region we maintained our position and we also found new partners in some CIS countries. It was a similar picture in MEA and we are also still improving in our core DACH region.”

AEG’s ambitions extend beyond the EMEA region with plans to expand in Asia-Pacific in 2016 as well. Building strong channel relationships remains one of AEG’s main priorities as the company continues to grow.

“We are very close to our distributors,” commented Laskri. “We are in the field with them, we are channel-oriented and we are not looking for over distribution of AEG products in specific countries. We favour a maximum of two or three distributors per country, depending on its size and the total addressable market (TAM).”

AEG operates the P3 Power Partner Programme, which provides a wide range of benefits for distributors and channel partners. The vendor also runs seminars and incentive programmes for resellers designed to boost distributor sellout. The company expects to boost EMEA sales by 20% in 2016.

“Channel is key to AEG Power Solutions’ compact UPS business and has been for 20 years,” added Laskri. “Our products have high quality German standards and we have a long history in the UPS space. In addition, channel partners can benefit from AEG’s focused and highly professional sales teams in each region.”

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September, 2020

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