October 17, 2019

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TechAccess holds Fujitsu reseller launch event

by Stuart Wilson, Monday 4 January 2016

Middle East VAD TechAccess has kicked off its distribution agreement with Fujitsu with an intensive launch session for its resellers. The session was held in conjunction with Fujitsu’s Middle East and Pakistan teams, and focused on providing resellers with an overview of Fujitsu’s enterprise product portfolio, while also highlighting plans and strategies for resellers to reach out to target markets and verticals.

TechAccess will provide Fujitsu with 360-degree value added services, which includes partner workshops, POCs and training at TechAccess’ solution centre. TechAccess will also provide sales and pre-sales support, back-end and logistics support, along with marketing and business development initiatives and tools to facilitate Fujitsu’s growth in region.

Yasser Eldawy, general manager Gulf & LENA at TechAccess, said: “Our partner introduction sessions are crucial in order for resellers to thoroughly understand a vendor’s products, and the strategy that goes into making a partnership successful. Fujitsu’s solutions form a key element in our enterprise portfolio, and it is important for partners to understand where they fit in, and how they can bundle the right solutions for customers, and remain profitable themselves.”

TechAccess also briefed its resellers on how they could take advantage of support and other value-added services, which are designed to help them sell better and be more efficient.

Mohamed Menakbi, director of channel sales, Middle East & Pakistan at Fujitsu, added: “The session has given Fujitsu the opportunity to meet resellers, address their challenges and discuss opportunities. We are certain that with TechAccess’ increased level of support and vast reseller network, we will be able to meet the cumulative demand for our solutions within the growing customer base spanning across the region.”

The launch event, which took place at the Burj Al Arab hotel, was attended by TechAccess’ UAE-based reseller community.

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