October 20, 2020

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Ingram Micro signs NEPA deal with Microsoft

by Stuart Wilson, Monday 2 November 2015

Everyone loves a good regional acronym in the IT channel. Distributor giant Ingram Micro has announced an agreement with vendor colossus Microsoft covering the North Africa, East Mediterranean and Pakistan (NEPA) region, which includes the countries of Morocco, Algeria, Tunisia and Pakistan. With this contract, Ingram Micro is authorised to distribute the entire line of volume licensing products from Microsoft.

Ingram Micro has regional distribution rights with Microsoft in other countries of the Middle East, Turkey and Africa (META) region, transacting through Aptec in the Gulf countries of UAE, Kuwait, Oman, Bahrain, Saudi Arabia), in Egypt, Lebanon, Jordan and others.

Ali Baghdadi, senior VP and chief executive at Ingram Micro META region, commented: “We are delighted with Microsoft’s decision to appoint us as a regional distributor for NEPA. Our commitment to develop IT solutions in NEPA countries is solid and backed by significant investments.”

Leila Serhan, regional general manager at Microsoft, said: “Strong partners are key to expanding our reach and to our success. Ingram Micro will help us deliver on our cloud-first, mobile-first strategy across NEPA. We’re looking forward to seeing this partnership thrive as cloud uptake increases across the region.”

Resellers in North Africa and Pakistan will soon have an opportunity to join Ingram Micro enablement and development programmes, which have been successfully implemented in other countries of the region. Ingram Micro will also be launching its channel partner programmes, conducting partner events and solutions forums in each country.

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