November 24, 2020

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Dixons Carphone buys Infocare Workshop

by Stuart Wilson, Friday 30 October 2015

Elkjøp, the Nordic division of retail giant Dixons Carphone, has entered into an agreement to buy Infocare Workshop, a service and repair company in the region. The acquisition, which remains subject to Norwegian Competition Authority approval, is in line with the company’s strategy of owning the complete end-to-end customer service journey. The deal will enable Elkjøp under the Knowhow service brand, to offer even better and more consistent service repair levels to its customers.

Andrew Lawley, group strategy director at Dixons Carphone, said: “People today are more dependent than ever on 24/7 connectivity and we know how vital it is to access fast, simple and reliable repairs when your tech goes wrong. We are delighted to secure this key part of the Nordic value chain, ensuring our Knowhow brand can maintain the high quality after-sales services levels we are known for whilst we look to further grow the business and develop our range of direct to consumer services.”

Elkjøp is the market leading electricals retailer in the Nordics, enjoying a 27% market share through a combination of both own and franchise stores. Infocare Workshop has been Elkjøp’s main partner for repairs of TVs, audio products, computers, tablets and cameras since 2007. As with CurrysPCWorld in the UK, Elkjøp offers services including product repair, TV set-up services, PC support, back-up services, transferring and deleting of data on mobile phones and installation of kitchens and heat pumps under the Knowhow brand.

Infocare Workshop employs 300 people and completes up to 400,000 repairs annually, with revenues of NOK350, (US$41.3m). The company operates four repair sites, located in Kongsvinger (Norway), Helsinki (Finland) and Växsjö and Linköping (Sweden).

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