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Aptec launches HP VAD unit

by Stuart Wilson, Thursday 29 May 2008

Middle East distribution powerhouse Aptec has whipped the covers off a new dedicated HP value-added distribution unit, which will focus on the vendor’s high-end servers and storage solutions. The new division will also operate a dedicated HP demonstration centre.

"We are very pleased to offer this value added service to our HP channel partners to help them offer bespoke solutions that fit their customers’ needs," said Carlos Tannous, business unit manager for HP enterprise storage and servers at Aptec Distribution. "The division will offer pre-sales and sales consultancy alongside the dedicated demonstration data centre inside our office."

The demonstration centre will showcase the latest technologies for HP servers, storage and software. Aptec plans a similar facility in Saudi Arabia within three months.

"Distribution has evolved and it is no longer about box shifting, it is about adding value," said Bahaa Salah, managing director for Aptec Distribution. "We have the expertise in the market to understand our partners’ and their customers’ needs and ensure that we provide them with all the tools for their success."

Aptec’s new HP value team will include certified HP pre-sales consultants that support customers by studying infrastructures and offering the optimum solution including bundling with third party software or other hardware vendors.

This team will also follow through on the implementation of projects. The team will also include certified consultants focused on the HP integrity servers and HP storage solutions for all vertical sectors.

Bernhard Isemann, the recently appointed solutions partner organisation (SPO) manager Middle East at HP, said: "We are happy to introduce the Aptec competence centre that is a joint initiative between HP and Aptec. The demonstration and migration centre will provide the resellers with the optimal platform to demonstrate HP storage and servers solutions to their customers, while benefiting from experience and support of the highly qualified pre-sales team at Aptec. The centre will also help ISVs to test their application on HP hardware."

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