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HOME REGIONS Latin America › Android dominates Brazilian smartphone market

Android dominates Brazilian smartphone market

by Stuart Wilson, Thursday 10 September 2015

The latest research from Kantar WorldPanel ComTech has revealed that Android is the dominant operating system for smartphones in Brazil, accounting for 89% of all devices sold in the three months ending July 2015. Strong demand for smartphones in Brazil has seen a number of new brands enter the market in 2015 and also created an increased appetite for a wide range of mobile accessories.

According to the Kantar research, Windows operating system market share was 5.9% of smartphones sold in the three months ending July 2015, with iOS accounting for just 3.5% and other operating systems only picking up 1% market share. The statistics reveal minimal change from one year ago. For the three months ending July 2014, Android had 89.7% market share, iOs had 4.6%, Windows had 3.7%, Blackberry held 0.7% and other operating systems accounted for 1.3%.

Next week’s DISTREE Brazil & Latin America in Sao Paulo includes a number of exhibitors offering smartphones and mobile accessories. The three-day channel event gives brands the opportunity to hold pre-scheduled one-one-one meetings with senior executives and buyers from top distributors and retailers operating in the region.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors.

Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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