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HOME REGIONS Latin America › TomTom set to expand Latin American channel reach

TomTom set to expand Latin American channel reach

by Stuart Wilson, Monday 7 September 2015

TomTom, a leader in navigation, traffic and map products, GPS sport watches and fleet management solutions, will follow a route to regional channel success at next week’s DISTREE Brazil & Latin America event in Sao Paulo. TomTom will join a wide array of international and local brands meeting senior executives and buyers from the region’s top retailers, e-tailers and distributors of consumer technology products.

Júlio Quintela, country sales and trade marketing manager for TomTom Brazil, said: “TomTom wants to build up its brand awareness at DISTREE Brazil & Latin America. It will also allow us to build up our network of channel contacts across Latin America.”

TomTom will showcase its automotive and sports products during the event as it looks to build channel reach for its products within the region. With a focus on navigation, action and camera monitoring backed up by strong technology innovation, TomTom believes it has products capable of generating significant consumer demand.

Quintela added: “TomTom is seeing strong growth as it opens up new channels with partners in the region. We are benefitting from the trend of technology products integrating with sports activities.”

“In Latin America, TomTom sees great growth potential in the consumer electronics channel in both Brazil and in Mexico,” he added.

TomTom focuses on channel development and marketing, freeing up its distributors to fully concentrate their efforts on sales. The company operates a structured partner programme in Latin America providing a range of benefits to channel partners.

“TomTom defines and implements channel strategy, marketing, communications and promotion, delegating the logistics and financial activities to distributors,” added Quintela. “TomTom believes that Latin America offers great opportunities and growth in the Brazilian market is key to wider success in the region.”

TomTom wants to reinforce its brand position and drive home its focus on innovation. For TomTom and its partners the opportunity is not just servicing existing demand, but also in the creation of new market trends.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors.

Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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January, 2021

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