November 24, 2020

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HOME REGIONS Europe › Tech Data Europe announces new distribution deal with Adata

Tech Data Europe announces new distribution deal with Adata

by Stuart Wilson, Tuesday 1 September 2015

Tech Data Europe has announced a new Europe-wide agreement with Adata Technology, a manufacturer of high-performance DRAM modules and NAND flash application products. Through the agreement, reseller partners across Tech Data’s entire European footprint now have access to Adata’s portfolio of products, including XPG SSD and DRAM modules for PC gaming enthusiasts, external hard drives and USB flash drives, a dedicated series of Apple accessories, and much more.

Michael Urban, senior VP broadline, services, CE and procurement at Tech Data Europe, said: “Adata’s products really stand out with their originality and quality and have been rightly recognised with a series of prestigious international awards for design and innovation. We are very happy to extend the market reach of their products throughout our European reseller community.”

“This agreement reaffirms our leadership position in the memory device field and expands the choice available to our customers. We look forward to leveraging our advanced sales and logistics capabilities to support the next stage of Adata’s growth in Europe,” he added.

Shalley Chen, president at Adata Technology, commented: “We are extremely pleased to cooperate with Tech Data and make our products more easily accessible to customers across Europe. This is a distribution milestone and we anticipate great success going forward with Tech Data, as our combined leadership and quality advantages are sure to become well-known and desirable to European consumers.”

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