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Positivo brings Vaio brand back to Brazil

by Stuart Wilson, Friday 21 August 2015

Device manufacturer Positivo Informatica is bringing the Vaio brand back to life in Brazil. Positivo will manufacture and sell Vaio notebooks in Brazil through a joint operation with Vaio Corporation. This is the first international partnership of this type announced by the owners of the Vaio brand. Vaio Corporation, which inherited Sony Corporation’s computer business, was founded on July 1, 2014 and is based in Japan.

Brazil has become a target for Vaio, one of the most globally renowned technology brands, which will remain responsible for the entire process of developing the products. Vaio products will be available in the Brazilian market as of October. The contract between VAIO and Positivo for operations in Brazil was executed following an audit by the corporation’s executives of all Positivo’s production, after-sales, commercial and marketing processes.

Hélio Bruck Rotenberg, CEO of Positivo, said: "It is a source of immense pride for all our team that we have become Vaio’s first international partner in this type of business model. We entered into this agreement because we meet all the requirements for production and local management of after-sales services, following a meticulous examination of our units by Vaio’s executives. We foresee excellent opportunities, especially in terms of synergies and the complementarity of Vaio and Positivo’s portfolios, strengthening our ability to meet the distinct needs of Brazilian users," declared.

Positivo will have manufacturing lines equipped to produce various models, an after-sales team dedicated to Vaio and a sales and marketing team fully prepared to meet the needs of Brazilian consumers. Vaio will remain responsible for product development. Its team of engineers and designers is recognised worldwide for its control over the quality of each detail and functionality, ensuring computers and tablets of superior design, usability and durability.

"Vaio’s product portfolio is amazing and we are certain that Brazilians will be astonished by their notebooks, which will become available as of October in the country’s leading retail chains," added Rotenberg.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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