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Argentina shows solid signs in second quarter

by Stuart Wilson, Friday 21 August 2015

Research house GfK’s most recent TEMAX analysis of consumer technology market in Argentina claims that the total market value grew 20.2% year-on-year to hit US$2.33 billion in the second quarter of 2015. Major domestic appliances and IT products were the main growth drivers, according to GfK.

The value of the IT sector was up 56.9% year-on-year in the second quarter of 2015, hitting a total of US$350m. Notebook revenues were up 33.5% at US$150m, with desktop revenues climbing 91.3% year-on-year to hit US$69.7m. The value of the tablet sector climbed 59.6% year-on-year to hit US$79.4m.

GfK’s TEMAX research measures the size of the ‘technical consumer goods’ market, which includes the following product categories: consumer electronics; photo; major domestic appliances; small domestic appliances; IT; telecoms, office equipment and consumables. GfK TEMAX is an index developed by GfK to track the technical consumer goods market in countries around the world.

GfK tracked year-on-year growth across all sectors in the second quarter of 2015, with the exception of consumer electronics, which declined 8% year-on-year. This decline was due to the fact that the second quarter of 2014 had been buoyed by TV sales ahead of the 2014 World Cup. Despite this decline, the Argentinian consumer electronics sector value reached US$653.8m in the second quarter of 2015.

GfK is an official Event Partner for DISTREE Brazil & Latin America 2015 and will deliver a keynote speech, workshops and breakfast briefing during this year’s regional channel event.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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