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HOME REGIONS Latin America › Giussani takes charge at SED Colombia

Giussani takes charge at SED Colombia

by Stuart Wilson, Friday 21 August 2015

Distributor SED International recently announced the appointment of Carla Giussani as VP and general manager of SED Colombia. SED Colombia is one of the leading IT distribution companies in Colombia with annual revenues of approximately US$100 million. Giussani is a senior executive with over 20 years’ executive experience in multinational organisations. Prior to joining SED, Giussani was manager for the Colombia and Ecuador division of distributor Anixter.

Sham Gad, executive chairman at SED, said: “Several months ago, SED began a process of recruiting a new leader for SED Colombia with the goal of taking an accomplished business like SED Colombia and guiding it to newer and greater opportunities. We found such a leader and much more in Carla.”

“Carla’s experience, track record, but more importantly, her integrity and reputation as a businesswoman made her an easy and excellent choice during this process. I’m delighted to have her join us,” Gad added.

From 2009 to 2013, Giussani was general manager of Intcomex Colombia, one of the leading IT distribution firms in Colombia, where she led the division’s growth from US$40 million to over US$100 million. Prior to that, Giussani spent 10 years at Brightstar Corporation, a leading mobile solutions company, where she managed the Company’s subsidiaries in Bolivia, Ecuador and Colombia.

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DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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