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Jumia Egypt focuses on midrange smartphones

by Stuart Wilson, Wednesday 12 August 2015

Online marketplace Jumia Egypt will look to increase its focus on midrange smartphones, which currently make up 40% of all models sold through the platform. Jumia Egypt has seen a number of new midrange models launch in 2015 with new brands also looking to enter the market.

Tamer El Fiky, marketing manager at Jumia Egypt, said: "Following the launch of Infinix Hot midrange phones on Jumia we believe there is more of a scramble now for this market in Egypt."

"Infinix Hot has sold around 30,000 phones on Jumia since its exclusive launch in April and that success gives us the push to focus on this segment,” he added.

Jumia Egypt has also launched a competition with Infinix, giving customers the chance to win an Infinix phone with a Nile cruise trip also lined up for one lucky winner. Jumia Egypt announced an exclusive partnership with Infinix in April 2015 to launch the Infinix Hot.

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