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Latin America tablet users to exceed 92 million in 2015

by Stuart Wilson, Wednesday 1 July 2015

The latest projection from research firm eMarketer predicts that the number of tablet users in Latin America will hit 92.3 million in 2015 – up 26% year-on-year. That represents 9.2% of global tablet users, according to the research firm. In Brazil alone, the number of tablet users is expected to reach 34.7 million in 2015. eMarketer defines a user as an individual that uses a tablet at least a month.

The research shows that Latin America represents a real and growing opportunity to tablet brands and suppliers of related accessories. By 2019, eMarketer expects the number of tablet users in Latin America to reach 144 million – an increase of 51.7 million in just four years.

The researchers at eMarketer stated: “Brazil, the largest country in the region in terms of overall population, has the greatest share of tablet users throughout eMarketer’s forecast period. This year, more than one in three tablet users in Latin America will be in Brazil—a statistic that will continue through at least 2019.”

At 34.7 million, the number of tablet users in Brazil in 2015 is up 30.4% year-on-year. The number of users in Mexico has climbed 26.5% year-on-year in 2015 to reach 22.9 million. eMarketer estimates 6.6 million tablet users in Argentina in 2015 – up 22.2% year-on-year. Other markets in Latin America recorded an overall 31.1% jump in tablet users year-on-year to hit 28.2 million in 2015.

The research claims that tablet user penetration currently represents just 15.1% of the total population in Latin America. Even given the aggressive growth rates predicted for the next four years, penetration in 2019 will still only have reached 22.6%.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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