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African DISTREE Diamond Award winners announced

by Stuart Wilson, Friday 12 June 2015

DISTREE Events launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series continued in Nairobi on Thursday June 11th, forming part of the 2nd annual DISTREE Africa retail channel event. The recipients of DISTREE Diamond Awards were determined using on-site live voting feedback from retailers and e-tailers participating in the event. Brother and Huawei picked up two awards each with AMD, Ctroniq, Linksys, Logicom, Mitsumi, Panzerglass and Quantum winning one each.

Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “DISTREE events feature great brands with innovative products and go-to-market strategies that appeal to participating channel partners. The DISTREE Diamond Awards enabled retailers and e-tailers to reward the brands that impressed them most at this year’s DISTREE Africa.”

During the course of the event, attending retailers and e-tailers assessed all exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at DISTREE Africa 2015. The full list of winners for the DISTREE Diamond Awards held at DISTREE Africa 2015 is as follows:

AMD (27% of live vote) – Business Solutions: DISTREE Diamond Award

LENOVO (38%) – Laptops: DISTREE Diamond Award

PANZERGLASS (65%) – Mobile Accessories: DISTREE Diamond Award

LOGICOM (32%) – Multicategory: DISTREE Diamond Award

LINKSYS (43%) – Home Networking: DISTREE Diamond Award

HUAWEI (44%)– Smartphones & Mobiles: DISTREE Diamond Award

QUANTUM (40%) – Tablets: DISTREE Diamond Award

CTRONIQ (45%) – Wearables: DISTREE Diamond Award

BROTHER (40%) – Outstanding Performance: DISTREE Diamond Award

MITSUMI (40%) – Distributor: DISTREE Diamond Award

BROTHER (49%) – Printing: DISTREE Diamond Award

“Retailers attending DISTREE Africa 2015 spent two days meeting exhibitors, discussing business opportunities, learning more about their products and assessing their plans for 2015 and beyond. It is only fair that these retailers were then given the opportunity to recognise companies that truly excel in a product category,” added Hemraj.

The DISTREE Diamond Awards serve as recognition for companies that offer a compelling channel proposition. Selected by channel partners, the DISTREE Diamond Awards are a hallmark of quality in terms of go-to-market strategy for brands that are selected to receive an award. The winners in each category were determined by a live electronic vote by retailers and e-tailers during DISTREE Africa’s Gala Dinner.

“We congratulate all the vendor winners of the DISTREE Diamond Award series and also the distributors that represent them in Africa,” continued Hemraj. “The awards format proved highly popular with both vendors and retailers attending DISTREE Africa 2015. We plan to continue rolling out the DISTREE Diamond concept across more events, building a globally recognised award series recognising channel excellence.”

The 2nd annual DISTREE Africa created new channel business opportunities for participating technology and consumer electronics (CE) brands. During the three-day event, hundreds of one-on-one meetings took place between delegates with many new distribution and retail deals agreed during the event.

DISTREE Africa 2015 was supported by Huawei and Quantum as Platinum Sponsors; distributors Mitsumi and Redington as Gold Sponsors; plus Acer and Brother as Silver Sponsors. DISTREE Africa also included a comprehensive conference programme with a mixture of keynotes, workshops, panel discussions and awards sessions.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Africa.

DISTREE Africa 2015, which takes place from June 10-12th in Nairobi gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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