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5th Generation ready to expand

by Stuart Wilson, Thursday 4 June 2015

Zimbabwe-based retailer and reseller 5th Generation has ambitious plans to grow its business. The company is one of hundreds of channel partners attending this month’s DISTREE Africa to meet product vendors and major distributors that can help it achieve its goals. Terry Mauchaza, director at 5th Generation, said: “I’m attending DISTREE Africa to improve relationships with existing suppliers and also identify new hardware, software and service providers, to help me grow my business and improve my current service coverage and product and service provision.”

With a solid customer base and new walk-ins to its retail outlet each day, 5th Generation currently employs 15 staff and supplies mobile phones, PCs, laptops, printers, TVs and IT solutions. The company also sees future growth opportunities in terms of repairs and post-sales services.

“Our service provision is second to now as we offer after-sales services, free delivery and installation within our region. We strive to supply what the customer requires, not just what we have,” explained Mauchaza.

He added: “We work on a low margin but high volume basis. We would like suppliers to help us bridge in between by providing relaxed terms or consignment stocks, so that we can move decent volumes.”

In the next 12 months, 5th Generations plans to explore the potential IT solutions into the country’s health sector. The company also plans to support e-learning through the provision of entry-level computers into the education sector. “At present we are only in Zimbabwe, but we are looking at growing regionally,” said Mauchaza. “The growth of the technological age in Africa is providing us with the opportunity to expand regionally.”

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Africa.

DISTREE Africa 2015, which takes place from June 10-12th in Nairobi gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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April, 2021

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