April 21, 2021

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Dutch Reliable offers channel gateway to Burundi

by Stuart Wilson, Thursday 4 June 2015

This month’s DISTREE Africa will give technology and consumer electronics brands access to new and emerging routes-to-market from across the continent. Burundi-based reseller Dutch Reliable Company (DRC) is one of hundreds of channel partners attending DISTREE Africa. Alex-Patrick Mukunzi, managing director at DRC, said: “We will use DISTREE Africa to get updated on new technologies, meet contacts from across the region and promote DRC to delegates.”

DRC operates in Burundi and provides technology products and solutions to a wide customer base including small and large businesses, schools and universities. The company’s portfolio includes desktops, laptops, peripherals and accessories, plus communication devices and solar-powered products.

“We see strong growth opportunities for computers and related products in Burundi, and also new ways of powering devices such as solar,” added Mukunzi. “Our objective is to provide good quality products adapted to our customers and their purchasing power. At DRC, we don’t sell, we help customers to buy.”

“Due to the relatively low purchasing power of customers, DRC is always striving to get better products at a lower price. But at the same time, we offer a minimum of a one-year guarantee, so we need to source reliable products. This double challenge should be considered by suppliers,” he added.

DRC is now planning to start online sales, to reach even more potential customers within Burundi. The company also hopes to further strengthen its portfolio of solar-based products.

“DRC is a young company striving to be as close to its customers as possible. We want to help to lead the technological take-off in Africa,” concluded Mukunzi.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Africa.

DISTREE Africa 2015, which takes place from June 10-12th in Nairobi gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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