July 20, 2019

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Sharaf DG bags a brace

by Stuart Wilson, Thursday 29 May 2008

IT and consumer electronics retailer Sharaf DG is celebrating after picking up two prizes at the inaugural Middle East Retail Academy Awards. Sharaf DG took home the ‘Best Retailer for Marketing/ Promotion’ and ‘Store Concept of the Year’ awards. Close to 100 senior vendor executives took part in a live electronic voting session to determine the retail winners during the recent awards ceremony.

Nilesh Khalkho, CEO at Sharaf DG, commented: “It is with great pride and honour that we accept the awards especially since the voting was done by people who matter the most – our peers in the industry, who have vast knowledge, experience and insight.”

“We see this as a recognition and reflection of Sharaf DG’s success in constantly bringing innovation to the electronics retailing segment in the region. Our customer-centric focus drives us to think outside the box and come up with ideas and concepts that create a delightful and enriching shopping experience for our customers,” Khalkoo added.

The Middle East Retail Academy Awards were held in conjunction with Digital Consumer Channel (DCC) MEA, the premier professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in MEA region.

Sharaf DG’s awards paid tribute to the fact that the retailer is changing the face of electronics retail in the region. Sharaf DG has launched several schemes including a 100% consumer finance offering and its latest ‘Free tech check-up’ service from DG Help, where customers can call a special toll free number for a free check up of their PCs, laptops, wireless connections or home theatre systems.

The company’s long-standing promises to customers such as, ‘If you don’t find it at Sharaf DG, you get it free’, and ‘Lowest Price Guarantee’, have contributed to making Sharaf DG one of the UAE’s leading electronics retail destinations.

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