November 29, 2020

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VMK plans retail expansion

by Stuart Wilson, Friday 22 May 2015

African device brand VMK recently opened a store in Abidjan, Ivory Coast. VMK plans to expand its store network to cover five countries in the region by the end of the year. The Abidjan outlet exclusively sells VMK products and marks the beginning of the Congolese company’s expansion beyond its borders. The Abidjan VMK store, which will employ around 10 people, is an addition to VMK’s existing store in Brazzaville, Congo, which was opened in partnership with the South African operator, MTN.

Vérone Mankou, founder and CEO at VMK, said: “My underlying ambition is to bridge the digital gap in Africa. These VMK stores are being set up to make new technologies accessible to as many people as possible. We will offer a top-of-the-range selection of products, aimed at the general public.”

VMK plans to expand its store locations to five countries in the region by the end of the year. A second store is scheduled to open in the Ivory Coast economic capital, before the opening of three other VMK stores in Kinshasa, Douala and Dakar before the end of 2015. The VMK product range includes smartphones and tablets.

“The opening of a store in Abidjan is an essential step in the extension of our Pan-African vision. It is here, at the crossroads of West Africa, that VMK has decided to embark upon conquering the new class of African consumers,” added Mankou.

Produced in China until now, VMK devices will soon be assembled in the soon-to-be factory in the Republic of Congo. This production unit, which is in the process of being built in the Mpila neighbourhood of Brazzaville, has required an investment of close to US$2m and will be used exclusively for the VMK range of products. VMK’s Chinese partner company has started training more than 90 locals who will be employed at the factory. VMK plans to produce 350,000 units per month.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Africa.

DISTREE Africa 2015, which takes place from June 10-12th in Nairobi gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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