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Ingram Micro launches in Morocco

by Stuart Wilson, Tuesday 19 May 2015

Distribution giant Ingram Micro has opened a new subsidiary in Casablanca, Morocco. The new office is the company’s first official presence in French speaking North Africa and will service one of the fastest growing IT markets in the region. Ingram Micro’s new operation will initially hold distribution rights for Microsoft, Oracle, Juniper Networks and NetApp. The distributor is in negotiations to add further brands to its North African portfolio.

More than 80 Moroccan resellers gathered in Casablanca for an official Ingram Micro launch event. Ingram Micro will deliver to local IT resellers and system integrators an array of offering spanning cloud, networking, security, data centre, software and services. Channel services will cover pre-sales, marketing, financial and technical support.

Ali Baghdadi, president Ingram Micro Technology Solutions, Middle East, Turkey & Africa (META) region, said: “We are delighted to launch Ingram Micro North Africa. Ingram Micro has been a long-standing supporter of North Africa from our operations in France and now with a local entity and a substantial investment and local management, we seek to help the IT channel to realise the promise of technology.”

Fouad Amrani, country manager at Ingram Micro North Africa, added: “Morocco has been a strategic choice to launch an Ingram Micro subsidiary in French speaking North Africa due to its geographical position and proximity to Maghreb and Sub-Saharan African countries.”

Amrani added: “Through our launch in the region, we intend to bring to IT resellers and system integrators the value-added services of supply chain, pre-sales, financial and marketing support. Customer service is a key differentiator of Ingram Micro and we are planning to bring it to the resellers here [in North Africa].”

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Africa.

DISTREE Africa 2015, which takes place from June 10-12th in Nairobi gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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