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Acer launches wave of new products

by Stuart Wilson, Monday 27 April 2015

Hardware giant Acer has unveiled a number of new products across a range of different form factors at a launch event in New York. Acer’s full device offering, ranging from 1” to 100” screens, aims to offer enhanced opportunities for productivity, education, entertainment, gaming and connecting. Acer is a Gold Sponsor at May’s DISTREE Middle East event, and a Silver Sponsor at June’s DISTREE Africa, giving the brand a powerful opportunity to meet the most influential consumer technology retailers and e-tailers in both regions.

Since the company’s inception, Acer claims that its purpose has been the breaking down of barriers between people and technology. Acer aims to make technology more accessible to more people and to put devices in the hands of the many and not just the few, while consistently delivering an experience beyond their expectations.

“We believe that asking questions leads to better products,” stated Jason Chen, corporate president and CEO at Acer. “Because by doing so we will have a sound understanding of consumers and as a result, enable us to develop products and solutions that truly echo their needs.”

Acer unveiled a new back-to-school season line-up, including two 2-in-1s – Aspire Switch 10 E and Aspire Switch 10; an 11-inch convertible - Aspire R 11; three new notebooks – Aspire V 15, Aspire E and ES Series - offering strong performance and stylish design for work and play; the new Chromebook 15 with 11.5 hours of battery life, currently the longest in the 15-inch Chromebook segment; and the Iconia Tab 10 tablet for education and Iconia One 8 with advanced touch capability.

All of the new back-to-season Windows-based products ship with Windows 8.1 and are supported by Acer for free Windows 10 upgrade. Acer now offers one of the most comprehensive lines of Windows-based products including smartphones, tablets, notebooks, and desktops for a consistent user interface across devices. Acer also demonstrated its strength in delivering technology timely to market by unveiling two industry firsts: a 34” curved gaming monitor featuring NVIDIA G-SYNC technology - XR341CKA, and a LED projector with an intelligent ambient light sensor - K138ST.

Acer also shared its initiative for the fast growing global gaming market by announcing its gaming strategy. On top of the Aspire V Nitro Series gaming notebooks, Acer unveiled its plan for the Predator family of devices designed for hardcore gamers across multiple form factors. The Predator line will feature a distinct design language to capture the speed and excitement of PC gaming, and the upcoming range will complement the already available Predator desktop line with notebooks, tablets and monitors.

Acer’s comprehensive 1” to 100” product line-up includes smartphones, wearables and projectors.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Middle East. and DISTREE Africa

DISTREE Middle East 2015, which takes place from May 12-14th in Abu Dhabi, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. DISTREE Africa 2015 takes place from June 10-12th in Nairobi. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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